BrabantiaLife blog – Twitter – Facebook – Flickr
Brabantia is taking a lead in the housewares industry by embracing social media into its communications. Working with its longstanding PR consultancy, LawsonClarke PR, the brand is launching a combination of coordinated online channels – a blog, Twitter, Facebook and Flickr.
Designed to help communicate with consumers around the globe, the new initiative is intended to help ensure the brand listens to and engages with relevant discussions taking place online.
Brabantia Life blog – http://www.brabantialife.com
The new Brabantia blog – which can be seen at http://www.brabantialife.com – is presented in an easily accessible lifestyle format, and includes a range of hints, tips and comments on colour, design and domestic life, as well as news and information about Brabantia products.
Intended to be both fun and informative, there are competitions and timely musings on what’s current, and people are encouraged to join in, comment, make suggestions, post pictures and even do some guest blogging.
In fact, guest bloggers have already provided their ‘tip-top tips’ on spring cleaning for busy mums & dads, how to use a dishwasher and keep your glassware sparking, and even offered a clever idea on where to store your replacement bin bags. There have also been posts on the contentious subject of Marmite cereal bars, about sparkling Australian red wine, and this month’s colour for Colour Your Bin.
Twitter – http://www.twitter.com/brabantialife
The company is tweeting on Twitter as @BrabantiaLife and invites you to come and ‘follow’ what’s being shared and discussed by signing up and joining in.
Facebook – http://www.facebook.com/brabantialife
There’s a Brabantia fan page on Facebook where news and views are shared, and which is already attracting fans from around the world.
Finally you can find and post images and videos on Flickr, the useful file sharing site if you ever need a Brabantia image.
Said David Slater, sales director of Brabantia UK: “The communication world is constantly evolving. The internet and social media now give people far more open and participative relationships with their friends, family and colleagues, and this also extends to the products and brands they favour. It’s now about dialogue rather than the one way delivery of marketing messages, and in partnership with LawsonClarke we’re fully engaging with these changes.”
Added Jeremy Clarke, managing director of LawsonClarke PR: “We have seen Brabantia, its products and the media landscape evolve over the 20 years we have worked together, but the speed with which communication has changed in the past 24 months has been unprecedented. It’s very rewarding to see such a well established brand adapt to this new media so quickly.”