SsangYong renews its relationship with LawsonClarke PR

Korando on the international press launch in Mallorca

Korando on the international press launch in Mallorca

After a seven-year break, LawsonClarke PR is again managing the UK media relations for SsangYong, the Korean automotive brand.

The consultancy was instrumental in launching the Rexton for the previous importer in 2003, and has recently assisted with the international launch in Mallorca of the brand’s first crossover vehicle, the Korando.

Designed in Europe by Giorgetto Giugiaro and on sale in January, the new Korando represents a major step forward for the brand, and allows SsangYong to expand from its core SUV (sport utility vehicle) model range.

Press release, press pack and images available from: http://www.lawsonclarke.com/releases/press-ssangyong.htm

Corporately, the company is in the final stages of confirming its new global partnership with Mahindra & Mahindra of India; announced in August, this is scheduled to be concluded within the next few weeks.

“These are exciting times for the brand and there will be a lot to talk about,” says Paul Williams, managing director of importer, Koelliker UK Ltd, “and we’re delighted to have teamed-up with LawsonClarke to assist us.”

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