We are where we are – deal with it

February 15, 2013

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OnStrategy consultancy launched to deliver real world advice

Whether we are on the brink of a triple dip recession or not is irrelevant.

No amount of navel gazing, wishful thinking for how things ‘could have/might have/should have’ been or indeed ‘once used to be’ will make things any different.  We are where we are and it’s not going to change any time soon.

Smaller budgets, reduced resources, greater demands for more from less are the new vernacular of business, sales, marketing and frankly anyone trying to cope financially.  Whether talking about your domestic housekeeping, a Government Department or an organisation’s marketing and PR budget, the language is much the same.

But whatever the current financial landscape there’s still a job to be done.  So could smart thinking be the way forward?

Of course the answer is yes; but where’s this thinking going to come from.  ‘Bright young things’ have bright, young – and largely unproven ideas and suggestions, which was all well and good in the Silicon Valley-esq and Nike ‘Just Do It’ way of the late 1990s and early Noughties, but…

Well exactly: there’s a but.  That was then and this is now.

Maybe the time has come to invest in some real world experience. Experience that will deliver a pragmatic, risk reduced way forward and one that needn’t cost a banker’s bonus especially if you buy it in by the day rather than add it to the payroll.

With this in mind, welcome to OnStrategy – the consultancy solution from LawsonClarke.

And the difference is?

It’s pure consultancy that’s delivered simply

  1. Meet – the first meeting is free
  2. Tell us your problem, discuss openly and honestly
  3. We’ll apply our lifetime experience gleaned from many years of brand engagement to come up with some pragmatic solution options, all to a pre-agreed scope, scale and cost.

What for?

  • Strategic thinking
  • Reputation auditing
  • Review of issues/crisis management
  • ‘What if’ scoping
  • Review of resources, internal and external
  • Recommendation of solutions

Simple.  End of.

If you’re a client business, we promise not to sell you anything else.  If you’re an agency, we’ll happily work alongside you to the best of our combined ability for the good of your client.

Real world advice.  Drawing on our intuition and born out of 40 years brand/marketing/PR management experience, and over 30 years creating and running our own successful business.

Call us.  The initial meeting is free.

Tel:     +44 (0)1285 658844

E-mail: onstrategy@lawsonclarke.co.uk

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