With all the talk of Skyfall, the latest Bond film at the moment, we thought we’d take the opportunity to share the recent news of our very own Bond link – actress Fiona Fullerton who played KGB double agent Pola Ivanova in the 1985 James Bond film A View to a Kill.
We have known Fiona for a number of years, originally through our work in the property world and were delighted when she approached us to launch her new book Dear Fiona – Letters from a Suspected Soviet Spy this autumn. Initially the brief covered just print media, but as the project progressed Fiona also asked us to handle broadcast media.
The story of a high profile, glamorous actress having a ‘pen friend’ relationship with a real suspected and imprisoned Soviet spy sounds both romantic and unlikely. But this true story is a fascinating insight into both their lives and how they supported each other against all odds and forged a 30 year friendship. We won’t spoil the ending, but it really is an amazing read and has had great reviews.
We achieved some fantastic results including BBC Breakfast, BBC Radio 2 and Radio 4, BBC South Today, as well as coverage in The Daily Mail, Woman and Home and regional print media and radio nationwide. So we just thought we’d share a snippet of the editorial coverage we achieved here.
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The overall campaign gained an Opportunity To See (OTS) of an audience in excess of 30 million. For those of you not in the PR world, this literally means the number of people who had the opportunity to see, read or watch coverage of the book launch!
Neither shaken nor stirred by having to give all those press interviews, Fiona was very happy with the resulting media exposure for the book which is already selling well.